Any business that wants to be successful must attract attention through the Internet. This means that it is important to impress Google by relying on the algorithms of this monolithic search engine. Understanding SEO is extremely important for this and investing in an SEO package can make all the difference to a business.
What are the SEO Packages?
SEO packages are subscription services offered by SEO agencies and experienced individuals. Typically billed monthly, but also available on a flat or annual basis, SEO packages will include a number of features designed to improve your site’s performance in the major search engines.
Why Are SEO Packages Important?
SEO can be free. On the Internet, you will find a number of sources of information that will tell you how to achieve your SEO ambitions. SEO has a very steep learning curve, but the rules are constantly changing.
This makes avoidable mistakes all too common with potentially disastrous consequences. Keeping up with the latest developments is a full-time position in itself. It is often more fiscally efficient to purchase an SEO package than to outsource the responsibility to an employee.
What types of SEO packages are there?
Cheap SEO packages come in many shapes and sizes, and different companies will use different terminology. However, there are three main types of SEO packages:
Local SEO Packages
Local SEO packages are useful for any business with a brick-and-mortar location. These can include resellers, legal services and location-specific offers such as cleaning, garages and more.
A local SEO package focuses primarily on your Google My Business page, making it more likely that someone in your region will find your site as a SERP when they start a search.
National SEO Packages
National SEO packages are designed for businesses that operate in a larger area and are less focused on driving local traffic. If your business is competing with larger competitors across the country or even the world, a local SEO package will have little impact. You would be much better served with a national alternative.
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A national SEO package usually focuses on the content of your website, constantly updating your keyword usage and ensuring relevance to search terms. National SEO packages will also place more emphasis on the use of backlinks, a key factor in page ranking for our Google masters.
SEO Audit Packages
An SEO audit package provides a comprehensive assessment of your website and assesses exactly what you are doing right and wrong when it comes to driving traffic. This is a comprehensive service that examines your content, your site’s inefficiencies identify any toxic backlinks, and the possibility of being penalized in an algorithm update. Of course, such a deep dive comes at a price.
Do SEO Packages Work?
Buying an SEO package is similar to hiring the services of an SEO agency. You should understand that you are paying for the experience and therefore results may not be guaranteed. Any SEO package that promises tangible rewards, such as landing on the first page of a Google search, should be viewed with healthy suspicion.
What SEO packages do is increase your chances of success. Even if you have a dedicated SEO team member, keeping up with Google’s ever-changing goals is nearly impossible. The do-it-yourself approach is time-consuming and perhaps outdated. An SEO package will do most of the heavy lifting for you.
Although an SEO package requires financial investment upfront, it can save your business money in the long run. It’s easy to face severe penalties if Google’s algorithms suspect that your site is using Black Hat SEO, either accidentally or on purpose. In this case, PageRank drops like a block. This affects your traffic, which in turn can seriously damage your bottom line.
Ultimately, an SEO package is a great investment if you understand what to expect. SEO packages are not magic wands and alone will not change the fortunes of your business.
How to recognize a good SEO package?
If you’re looking to invest in an SEO package, look for the following provider features:
A clear and simple strategy on how to achieve your SEO goals. SEO is as much science as it is art.
A clear understanding of what your business wants to achieve and how an SEO package can help you achieve it
A proven track record of results, ideally from clients in your industry
Effective and reliable communication
If you find an SEO package that you think will fit your needs, ask for a chat and demo with the provider and confirm if it’s a good fit. As part of the process, you may need to create meaningful opportunities for your site, both in terms of content and structure. You need to make sure you share mutual trust with the potential for positive outcomes.
Common SEO Package Mistakes to Avoid
When you decide to buy an SEO package, make sure you are making the best decision possible. This means avoiding common pitfalls in this industry. Here are some mistakes with SEO packages that no business should fall for.
Buy from an inexperienced agency with no proven track record
Buying backlinks as part of an SEO package is strictly prohibited by Google
Buying an outdated package due to outdated SEO practices
You’re buying a package from a company that doesn’t understand your customer base
Buy a package that promises immediate results. This is likely to be the result of shortcuts with long-term penalties
Make sure you always have a clear goal in mind before purchasing an SEO package. It can’t be something vague like “generate more traffic” or “improve revenue”. Look at what exactly you want to achieve with an SEO package, make sure the provider understands these expectations.
How to choose an SEO package? step by step guide
If you’re ready to choose an SEO package, don’t just choose the service that ranks highest on Google. While this suggests that the seller understands how to get to the top of the first page, it doesn’t necessarily indicate an understanding of your business and customers.
How to choose an SEO package?
- Determine if an SEO package is the right solution for your situation.
- Decide if you need an SEO package or if you prefer to do it yourself. We recommend professional help, but the choice is, as always, yours.
- Decide how much you want to spend.
- Set a budget for your SEO package.
- Develop an SEO strategy
Understand your hopes for the outcome and be prepared to share and discuss this with the provider.
Explore the different types of SEO packages available
Usually local, national, or audit, and decide if you need a basic, intermediate or advanced package.
Search for SEO package providers
Find a provider with experience and a proven track record in your industry.
Remember that DMT is always available to discuss your needs. Find us to learn more about our SEO packages and how they can help your business achieve your goals.